Welcome to the latest Auto Rental Solutions rental car newsletter for the independent rental car operator. This issue’s rental car topics include: The cash customer can be good rental car business; rental car leasing opportunities that make your customers happy; Q & A about Renter’s Collision Protection and Jim’s thoughts about the rental car industry, […]

You want people to gather at your place to rent (or buy) one of your vehicles. And you want to promote your business so people will gather at your place to rent (or buy) one of your vehicles. It’s called Marketing. But what does the word Market mean anyway? It could be a noun, the […]

Fraud! In the auto rental business, it should always be tickling the edges of your mind. Is this customer really who she says she is? There are instances of rental cars being rented and not returned after being used to transport people and illegal contraband around the country. Of all the solutions available to rental […]