Welcome to the latest Auto Rental Solutions rental car newsletter for the independent rental car operator. This issue’s rental car topics include: The cash customer can be good rental car business; rental car leasing opportunities that make your customers happy; Q & A about Renter’s Collision Protection and Jim’s thoughts about the rental car industry, “When I call clients to talk about seminars and meetings, the most often response is “I cannot get away!” or “I’m swamped.”Usually it is followed a few months later with, “I’m sorry, the number you have reached has been disconnected.” Sadly this scenario is more common than one might want to believe. Usually, it is caused by an operator who has been running the company all by himself.. read more here